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Socialnomics : how social media transforms the way we live and do business

Author: Erik Qualman
Publisher: Hoboken, N.J. : Wiley, ©2009.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Erik Qualman offers a fascinating look at the impact of social media on business to reveal what the future holds and how businesses can best take advantage of it. He explores how social media is changing the way businesses produce, market, and sell products; how it eliminates inefficient marketing tactics and middlemen; and how businesses are connecting directly with their customers through popular social media
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Details

Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Erik Qualman
ISBN: 9780470477236 0470477237
OCLC Number: 310400230
Description: xix, 265 pages ; 24 cm
Contents: Introduction: It's a people-driven economy, stupid --
Word of mouth goes world of mouth --
Social media = preventative behavior --
Social media = braggadocian behavior --
Obama's success driven by social media --
I care more about what my neighbor thinks than what Google thinks --
Death of social schizophrenia --
Winners and losers in a 140-character world --
Next step for companies and the "glass house generation" --
Socialnomics summary.
Responsibility: Erik Qualman.

Abstract:

Social media is now the Number 1 activity on the Internet. Despite popular belief, social media is not just for teenagers, the economic promise social media offers is limitless. The world of  Read more...
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