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The SAGE handbook of public relations

Author: Robert L Heath
Publisher: Los Angeles : SAGE Publications, [2010]
Edition/Format:   Print book : English : Second EditionView all editions and formats
"The SAGE Handbook of Public Relations" offers a comprehensive and detailed examination of the field. It gives academics, practitioners and students a solid review of the status of the academic literature, stressing the role that public relations can play in building relationships between organizations, markets, audiences and publics. The Handbook is divided into five parts: defining the field, seeking to explain
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Genre/Form: Handbooks and manuals
Handbooks, manuals, etc
Document Type: Book
All Authors / Contributors: Robert L Heath
ISBN: 9781412977807 1412977800 9781412977814 1412977819
OCLC Number: 557407081
Notes: Revised edition of: Handbook of public relations. c2001.
Awards: Winner of NCA PR PRIDE Awards: Best Scholarly Book 2010
Description: xvii, 773 pages : illustrations ; 27 cm
Contents: Preface ; Mind, self, and society / Robert L. Heath. Public relations in the enactment of civil society / Maureen Taylor --
Strategic management of communication : insights from the contingency theory of strategic conflict management / Augustine Pang, Yan Jin, Glen T. Cameron --
Seeing the forest through the trees : the behavioral, strategic management paradigm in public relations and its future / Jeong-Nam Kim, Lan Ni --
Cursed sisters : public relations and rhetoric / Øyvind Ihlen --
Implications of complexity theory for public relations / David McKie --
Publics and public relations : effecting change / Shirley Leitch, Judy Motion --
Correspondence(s) to reality : a reconstructive approach to public relations / Günter Bentele --
Dialogue as a basis for stakeholder engagement : defining and measuring the core competencies / Nigel M. de Bussy --
"Making it real" : anthropological reflections on public relations, diplomacy, and rhetoric / Jacquie L'Etang --
Social construction and public relations / Katerina Tsetsura --
Public relations and power / Peter M. Smudde, Jeffrey L. Courtright --
Power and public relations : paradoxes and programmatic thoughts / Robert L. Heath, Judy Motion, Shirley Leitch --
"Race" in public relations / Lee Edwards --
Toward an intersectionality theory of public relations / Jennifer Vardeman-Winter, Natalie T.J. Tindall --
Does a public relations scholarship have a place in race? / Damion Waymer --
Feminist scholarship and its contributions to public relations / Brenda J. Wrigley --
Reflective management : seeing the organization as if from outside / Susanne Holmström --
Symmetry and its critics : antecedents, prospects, and implications for symmetry in a postsymmetry era / Robert E. Brown --
Strategy, management, leadership, and public relations / Finn Frandsen, Winni Johansen --
Reputation, communication, and the corporate brand / Peggy Simcic Brønn. Practice of public relations as change management / Robert L. Heath. Use of research in public relations / Marcia W. DiStaso, Don W. Stacks --
Reputation models, drivers, and measurement / Tom Watson --
Come together : rise and fall of public relations organizations in the 20th century / Julie K. Henderson --
Public relations identity : evolving from academic and practitioner partnerships / Bonita Dostal Neff --
Relationship management projects public relations image : analysis of Living history and Dreams from my father / Gayle M. Pohl --
Activism 2.0 / Michael F. Smith, Denise P. Ferguson --
Activism in the 20th and 21st centuries / Pamela G. Bourland-Davis, William Thompson, F. Erik Brooks --
Public relations practitioners and the leadership challenge / Bruce K. Berger, Juan Meng --
Embedding issue management : from process to policy / Tony Jacques --
Risk communication / Michael J. Palenchar --
Community engagement and risk management / Katherine A. McComas --
Crisis communication : a developing field / W. Timothy Coombs --
Expanding the parameters of crisis communication : from chaos to renewal / Matthew W. Seeger, Timothy L. Sellnow, Robert L. Ulmer --
Red Cross crisis communication in the wake of September 11, 2001 / kimberely A. Schwartz --
Defining the relationship between public relations and marketing : public relations' most important challenge / James G. Hutton --
Being public : publicity as public relations / Kirk Hallahan --
Role of public relations in promoting healthy communities / Jeffrey K. Springston, Ruthann Weaver Lariscy --
Community relations and corporate social responsibility / Robert L. Heath, Lan Ni --
Nature of good in public relations : what should be its normative ethic? / Shannon A. Bowen --
Military spokespeople and democracy : perspectives from two Israeli wars / Margalit Toledano --
Sport public relations / Thomas E. Isaacson --
Investor relations / Alexander V. Laskin --
Public relations media / Kirk Hallahan --
Directions in social media for professionals and scholars / Michael L. Kent. Public relations as globalicity / Robert L. Heath. Why culture is still essential in discussions about global public relations / Robert I. Wakefield --
Local, national, and global challenges of public relations : a call for an anthropological approach to practicing public relations / Marina Vujnovic, Dean Kruckberg --
Cross national conflict shifting : a transnational crisis perspective in global public relations / Juan-Carlos Molleda --
Globalization and public relations : opportunities for growth and reformulation / Krsihnamurthy Sriramesh --
Reflections and concluding thoughts / Robert L. Heath --
Reflections on the field / Elizabeth L. Toth.
Other Titles: Handbook of public relations.
Responsibility: edited by Robert L. Heath.


Global in scope and unmatched in its coverage of both academic research and professional best practice, this is an essential resource for those studying and teaching PR  Read more...
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"This new edition is global in scope and unparalleled in its coverage of both academic research and professional best practice...In addition to his own years of experience, Heath draws on a lengthy Read more...

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