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Public relations cases : international perspectives

Author: Danny Moss; Melanie Powell; Barbara DeSanto
Publisher: New York, NY : Routledge, 2010.
Edition/Format:   Print book : English : 2nd edView all editions and formats

A collection of contemporary international public relations case studies that gives the reader an insight into effective public relations practice in a range of organizational contexts.

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Genre/Form: Fallstudiensammlung
Case studies
Cross-cultural studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Danny Moss; Melanie Powell; Barbara DeSanto
ISBN: 9780415773362 0415773369 9780415773379 0415773377 9780203088982 0203088980 0415234263 9780415234269
OCLC Number: 435422996
Description: xvi, 192 pages : illustrations, maps ; 25 cm
Contents: Take a look at my giraffe : promoting Chester Zoo / Bill Daring --
Jane's ride across America / Ryan Bowd and Melanie Powell --
Kerala : God's own country : from backwaters to one of the ten paradises on earth / Ganga S. Dhanesh --
LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones / Ronnie Brown --
Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign / Yunna Rhee, Hyunki Moon and Jeeyoon Lee --
Taking the time to listen, learn & act : an example of complex international dialogue / Peter Osborne and Robbie Huston --
Setting up an effective press office for a professional body / Gerald Chan--
Managing the evolution of an agency to meet the needs of a digital media environment / Rob Brown --
John Smith's 'The people's franchise' : John Smith's People's race and John Smith's People's darts / Tom Earl --
Remembering the few / Geoff Simpson --
When PR meets marketing : on the intraorganizational challenges in the implementation of integrated communication / Simon Torp --
Public relations model of a socially responsible company : case study of Coca-Colo beverages hrvatska / Majda Tafra-Vlahović --
The Bolton brand : place branding as an alternative approach to local authority corporate identity / Ronnie Semley and Melanie Powell --
Chimney pots park : when a sales launch event became the news! / Lisa Ashurst.
Responsibility: edited by Danny Moss and Melanie Powell with Barbara DeSanto.
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Publisher Synopsis

"Fourteen chapters, presented by Moss (corporate and public affairs, U. of Chester, UK) and Powell (public relations, Manchester Metropolitan U., UK) in this second edition, offer case studies Read more...

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