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| Genre/Form: | Fallstudiensammlung Case studies Cross-cultural studies |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Danny Moss; Melanie Powell; Barbara DeSanto |
| ISBN: | 9780415773362 0415773369 9780415773379 0415773377 9780203088982 0203088980 0415234263 9780415234269 |
| OCLC Number: | 435422996 |
| Description: | xvi, 192 p. : ill., maps ; 25 cm. |
| Contents: | Take a look at my giraffe : promoting Chester Zoo / Bill Daring -- Jane's ride across America / Ryan Bowd and Melanie Powell -- Kerala : God's own country : from backwaters to one of the ten paradises on earth / Ganga S. Dhanesh -- LG mobile : utilizing the blogosphere to increase buzz and drive positive sentiment of mobile phones / Ronnie Brown -- Enacting corporate citizenship in Korea : Novartis Korea's five-generation families campaign / Yunna Rhee, Hyunki Moon and Jeeyoon Lee -- Taking the time to listen, learn & act : an example of complex international dialogue / Peter Osborne and Robbie Huston -- Setting up an effective press office for a professional body / Gerald Chan-- Managing the evolution of an agency to meet the needs of a digital media environment / Rob Brown -- John Smith's 'The people's franchise' : John Smith's People's race and John Smith's People's darts / Tom Earl -- Remembering the few / Geoff Simpson -- When PR meets marketing : on the intraorganizational challenges in the implementation of integrated communication / Simon Torp -- Public relations model of a socially responsible company : case study of Coca-Colo beverages hrvatska / Majda Tafra-Vlahović -- The Bolton brand : place branding as an alternative approach to local authority corporate identity / Ronnie Semley and Melanie Powell -- Chimney pots park : when a sales launch event became the news! / Lisa Ashurst.. |
| Responsibility: | edited by Danny Moss and Melanie Powell with Barbara DeSanto. |
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