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The Obama victory : how media, money, and message shaped the 2008 election

Author: Kate Kenski; Bruce W Hardy; Kathleen Hall Jamieson
Publisher: Oxford ; New York : Oxford University Press, [2010]. ©2010
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Barack Obama's stunning victory in the 2008 presidential election will go down as one of the more pivotal in American history. Given America's legacy of racism, how could a relatively untested first-term senator with an African father defeat some of the giants of American politics? In The Obama Victory, Kate Kenski, Bruce Hardy, and Kathleen Hall Jamieson draw upon the best voter data available, The National  Read more...
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Details

Genre/Form: History
Statistics
Named Person: Barack Obama; Barack Obama; Barack Obama; Barack Obama
Document Type: Book
All Authors / Contributors: Kate Kenski; Bruce W Hardy; Kathleen Hall Jamieson
ISBN: 9780195399554 0195399552 9780195399561 0195399560
OCLC Number: 465868159
Description: viii, 378 pages : illustrations, map ; 24 cm
Contents: pt. I. The forces and messages that pervaded the campaign. The economy and the unpopular incumbent ; McSame versus the tax-and-spend liberal ; McCain: out of touch/too old ; Obama: not ready to lead --
pt. II. Shifts in momentum: five periods. Period one:McCain gains energy (June 7-August 22) ; Period two: impact of the vice presidential selections and conventions (August 23-September 9) ; The impact of Sarah Palin and Joseph Biden ; Period three: the campaigns confront the economic collapse (September 10-October 14) ; Period four: the McCain surge (October 15-28) ; Period five: be very, very afraid/be reassured (October 29-November 4) --
pt. III. The new campaign landscape. Absentee and early voting in the 2008 campaign ; Spending differences and the role of microtargeting ; The effect of messages.
Responsibility: Kate Kenski, Bruce W. Hardy, Kathleen Hall Jamieson.

Abstract:

In The Obama Victory, Kathleen Hall Jamieson, Kate Kenski, and Bruce Hardy take a hard look at the campaign, focusing in particular on the roles of media and money within the Obama and McCain  Read more...
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The Obama Victory is an incisive academic study of how the 2008 presidential election campaign, and Barack Obama's historic victory in November, was not just a triumph of hope but of organisation, Read more...

 
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