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The global public relations handbook : theory, research, and practice

Author: Krishnamurthy Sriramesh; Dejan Verčič
Publisher: New York : Routledge, 2009.
Series: LEA's communication series.
Edition/Format:   Print book : English : Expanded and rev. edView all editions and formats
"This Handbook represents the state of the public relations profession throughout the world, with contributions from the Americas, Europe, Asia, and Africa. A resource for scholars and advanced students in public relations & international business."
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Genre/Form: Aufsatzsammlung
Handbooks and manuals
Cross-cultural studies Handbooks, manuals, etc
Handbooks, manuals, etc
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Krishnamurthy Sriramesh; Dejan Verčič
ISBN: 9780415995139 0415995132 9780415995146 0415995140 9780203889374 0203889371
OCLC Number: 227918381
Description: xl, 951 pages : illustrations ; 26 cm.
Contents: Foreword / Koïchiro Matsuura --
Preface ; Introduction / Krishnamurthy Sriramesh --
Global public relations : conceptual framework. Theoretical framework for global public relations research and practice / Krishnamurthy Sriramesh, Dejan Vercic --
Political economy and public relations / Sandra C. Duhé, Krishnamurthy Sriramesh --
Relationship between culture and public relations / Krishnamurthy Sriramesh --
Mass media and public relations / Krishnamurthy Sriramesh, Dejan Vercic --
Activism and public relations / Jeong-Nam Kim, Krishnamurthy Sriramesh --
Asia and Australasia. Public relations in Australasia : friendly rivalry, cultural diversity, and global focus / Judy Motion, Shirley Leitch, Simon Cliffe --
Overview of public relations in Japan and the self-correction concept / Takashi Inoue --
Professionalism and diversification : the evolution of public relations in South Korea / Yungwook Kim --
Becoming professionals : a portrait of public relations in Singapore / Constance Chay-Németh --
Public relations in mainland China : an adolescent with growing pains / Ni Chen, Hugh M. Culbertson --
Sharing the transformation : public relations and the UAE come of age / Badran A. Badran, Judy VanSlyke Turk, Timothy N. Walters --
Palestinian public relations, inside and out / R.S. Zaharna, Ahmed Ibrahim Hammad, Jane Masri --
Israeli PR experience : nation building and professional values / Margalit Toledano, David McKie --
Africa. Nature and status of public relations practice in Africa / Chris Skinner, Gary Mersham --
Public relations practice in Nigeria / Eric Koper, Taye Babaleye, Julia Jahansoozi --
Status of public relations in Kenya / Peter Oriare Mbeke --
Public relations in South Africa : from rhetoric to reality / Ronél Rensburg --
Public relations in Egypt : practices, obstacles, and potentials / Kevin L. Keenan. Europe. United Kingdom : advances in practice in a restless kingdom / Jon White, Jacquie L'Etang, Danny Moss --
From literary bureaus to a modern profession : the development and current structure of public relations in Germany / Günter Bentele, Stefan Wehmeier --
Public relations in Norway : communication in a small welfare state / Øyvind Ihlen, Kjell S. Rakkenes --
Public relations in the Polder : the case of the Netherlands / Betteke van Ruler --
Public relations in Sweden : a strong presence increasing in importance / Bertil Flodin --
Public relations in Italy : master of ceremonies in a relational society / Toni Muzi Falconi --
Public relations in an economy and society in transition : the case of Poland / Ryszard Ławniczak, Waldemar Rydzak, Jacek Trebecki --
Public relations in a corporativist country : the case of Slovenia / Dejan Vercic --
Challenges of revived democracies : the rise of public relations in Romania / Adela Rogojinaru --
Hungarian rhapsody : the evolution and current state of Hungarian public relations / Gyorgy Szondi --
Development of public relations in Russia : a geopolitical approach / Katerina Tsetsura. Americas. Public relations in the United States : a generation of maturation / Larissa A. Grunig, James E. Grunig --
Different country, a different public relations : Canadian PR in the North American context / Fraser Likely --
Public relations industry in Mexico : from amateurship to the construction of a discipline / Marí́a Antonieta [and others] --
Overview of public relations in South America / Maria Aparecida Ferrari --
Public relations in Brazil : practices and education in a South American context / Juan-Carlos Molleda, Andréia Athaydes, Vivian Hirsch --
Public relations in Chile : searching for identity amid imported models / Maria Aparecida Ferrari --
International public relations : key dimensions and actors. Transnational public relations by foreign governments / Michael Kunczik --
Public relations of movers and shakers : transnational corporations / Dejan Vercic --
Nongovernmental organizations and international public relations / Ana Tkalac, Jurica Pavicic --
Public relations, public diplomacy, and strategic communication : an international model of conceptual convergence / Mark A. Van Dyke, Dejan Vercic --
Managing sustainable development in sub-Saharan Africa : a communication ethic for the global corporation / Cornelius B. Pratt --
How to manage your global reputation : the public relations agency / Michael Morley --
Public information in the UNESCO : toward a strategic role / Vincent Defourny --
United Nations department of public information : intractable dilemmas and fundamental contradictions / Seth A. Center --
Epilogue. Missing link : multiculturalism and public relations education / Krishnamurthy Sriramesh.
Series Title: LEA's communication series.
Responsibility: edited by Krishnamurthy Sriramesh, Dejan Verčič.


A handbook that represents the state of the public relations profession in the world, with contributions from the Americas, Europe, Asia, and Africa. It is suitable for scholars and advanced students  Read more...
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'Practitioners, scholars, and students of public relations, international communications, or global business will find this work invaluable... Highly recommended.' - CHOICE'The book takes the reader Read more...

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