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Electing the president, 2004 : the insiders' view

Author: Kathleen Hall Jamieson
Publisher: Philadelphia : University of Pennsylvania Press, ©2006.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Database:WorldCat
Summary:

In this volume, the consultants who brought the country the Bush-Cheney and Kerry-Edwards presidential campaigns of 2004 explain the strategies behind the ads and debates, discuss what they did and  Read more...

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Details

Genre/Form: Case studies
Cas, Études de
Additional Physical Format: Online version:
Electing the president, 2004.
Philadelphia : University of Pennsylvania Press, ©2006
(OCoLC)607873414
Online version:
Electing the president, 2004.
Philadelphia : University of Pennsylvania Press, ©2006
(OCoLC)608729246
Material Type: Government publication, State or province government publication
Document Type: Book
All Authors / Contributors: Kathleen Hall Jamieson
ISBN: 9780812219388 0812219384
OCLC Number: 61684206
Description: viii, 251 pages : illustrations, maps ; 22 cm
Contents: Campaign organization and strategy --
Advertising --
Polling: decisive moments and audiences --
Debate strategy and effects --
The press/campaign relationship --
Republican spenders --
Democratic spenders.
Responsibility: edited by Kathleen Hall Jamieson.
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