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Advertising and new media

Author: Christina Spurgeon
Publisher: New York, NY : Routledge, 2008.
Edition/Format:   Print book : EnglishView all editions and formats

Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Christina Spurgeon
ISBN: 9780415430340 0415430348 9780415430357 0415430356 9780203935521 0203935527
OCLC Number: 129956985
Description: 135 pages ; 24 cm
Contents: Figures Acknowledgements Chapter 1. Advertising and the new media of mass conversation Chapter 2. From the 'Long Tail' to 'Madison and Vine': trends in advertising and new media Chapter 3. Integrating interactivity: globalization and the gendering of creative advertising Chapter 4. Mobilizing the local: advertising and cell phone industries in China Chapter 5. From conversation to registration: regulating advertising and new media Chapter 6. The future of advertising-funded media Notes References Interviews Index.
Responsibility: Christina Spurgeon.
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