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  E-mail Message: I thought you might be interested in this item at http://towsonuniversity.worldcat.org/oclc/129956985 Title: Advertising and new media Author: Christina Spurgeon Publisher: New York, NY : Routledge, 2007. ISBN/ISSN: 9780415430340 0415430348 9780415430357 0415430356 9780203935521 0203935527 OCLC:129956985

  
  

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Subjects

• Internet advertising.
• Advertising.
• Advertising -- Social aspects.
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Advertising and new media

Author:	Christina Spurgeon
Publisher:	New York, NY : Routledge, 2007.
Edition/Format:	Book : EnglishView all editions and formats
Summary:	Explores the relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' media to 'my' media, this work evaluates the social and cultural implications on increased interactivity and consumer creativity for the future of advertising. It also includes examples taken from across the globe.  Read more...