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| Genre/Form: | Aufsatzsammlung |
|---|---|
| Additional Physical Format: | Online version: Advertising and consumer culture reader. New York : Routledge, 2009 (OCoLC)763167336 |
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Joseph Turow; Matthew P McAllister |
| ISBN: | 9780415963299 041596329X 9780415963305 0415963303 |
| OCLC Number: | 276139569 |
| Description: | xi, 443 p. : ill. ; 26 cm. |
| Contents: | General introduction: Thinking critically about advertising and consumer culture / Joseph Turow and Matthew P. McAllister -- Pt. 1: The rise of commercial and consumer culture. Advertising : the magic system / Raymond Williams ; The alien past : consumer culture in historical perspective / Susan Strasser ; "Educate the public!" / Stuart Ewen -- Pt. 2: The political economy of advertising. Televised consumption : women, advertisers and the early daytime television industry / Inger L. Stole ; Dr. Brandreth has gone to Harvard / Ben H. Bagdikian ; Economic censorship and free speech : the circle of communication between advertisers, media, and consumers / Jef I. Richards and John H. Murphy, II ; The commodity flow of U.S. children's television / Matthew P. McAllister and J. Matt Giglio -- Pt. 3: Creating advertising. Encoding advertisements : the creative perspective / Aidan Kelly, Katrina Lawlor, and Stephanie O'Donahoe ; Nightmare on Madison Avenue : media fragmentation, recession, fed-up clients, TiVo : it's all trouble, and the ad business is caught up in the wake / Devin Leonard ; The outline of Philip Morris : advertising tobacco to gay men / Elizabeth A. Smith and Ruth E. Malone -- Pt. 4: Ads and globalization. Gender and advertisements : the rhetoric of globalisation / Maitrayee Chaudhuri ; The construction of beauty : a cross-cultural analysis of women's magazine advertising / Katherine Frith, Ping Shaw, and Hong Cheng ; "Just do it," but not on my planet / Robert Goldman and Stephen Papson -- Pt. 5: Ads and cultural meaning. Reflections and reviews : an English teacher looks at branding / James B. Twitchell ; Advertising as capitalist realism / Michael Schudson ; The spectacular consumption of "true" African American culture : "whassup" with the Budweiser guys? / Eric King Watts and Mark P. Orbe ; Flabless is fabulous : how Latina and Anglo women read and incorporate the excessively thin body ideal into everyday experience / J. Robyn Goodman -- Pt. 6: Ads and politics. Selling democracy : consumer culture and citizenship in the wake of September 11 / Greg Dickinson ; Political advertising in US presidential campaigns : messages, targeting, and effects / Bruce W. Hardy ; Campaign USA : with the internet comes a new political "clickocracy" / Jose Antonio Vargas -- Pt. 7: Advertising and the active citizen. A new consumerism, 1960-1980 / Gary Cross ; Pranking rhetoric : "culture jamming" as media activism / Christine Harold ; Local foreign policy : students and communities join the fray / Naomi Klein -- Pt. 8: Ads and the future. The work of being watched : interactive media and the exploitation of self-disclosure / Mark Andrejevic ; Advertisers and audience autonomy at the end of television / Joseph Turow ; Every nook and cranny : the dangerous spread of commercialized culture / Gary Ruskin and Juliet Schor ; Advertising at the edge of the apocolypse / Sut Jhally. |
| Responsibility: | edited by Joseph Turow and Matthew P. McAllister. |
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