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Adland : a global history of advertising

Author: Mark Tungate
Publisher: London ; Philadelphia : Kogan Page, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media podcasting, text messaging and interactive campaigns. Adland focuses on key players  Read more...
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Details

Genre/Form: History
Additional Physical Format: Online version:
Tungate, Mark, 1967-
Adland.
London ; Philadelphia : Kogan Page, 2007
(OCoLC)655092661
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark Tungate
ISBN: 9780749448370 0749448377 0749778377 9780749778378
OCLC Number: 124157736
Description: x, 278 pages : illustrations (some color) ; 24 cm
Contents: 1. Pioneers of persuasion --
The origins of advertising --
An industry takes shape --
Early advertising agencies --
Arrow to the future --
The Hopkins approach --
Lasker's second choice --
2. From propaganda to soap --
The legacy of J. Walter Thompson --
An onomatopoeic agency --
Rubicam versus the Depression --
--
New sights, new sounds --
The end of the beginning --
3. Madison Avenue aristocracy --
A British advertising agency in New York --
The science of selling --
4. Creative revolutionaries --
Thinking small --
Murderers' row --
The revolution will be televised --
5. The Chicago way --
An unhurried start --
Quite a character --
Cornflakes and cowboys --
The international era --
Life after Leo --
6. The Brit pack --
The British hot shop --
Blockbusters in the basement --
Lowe and beyond --
The master planner --
A smashing agency --
The Saatchi saga begins --
Mrs. Thatcher's ad agency --
7. Eighties extravagance --
The Saatchi saga continues --
Jeans genius from BBH --
The gentleman copywriter --
The buccaneers of Venice Beach --
'1984' and the Super Bowl factor --
8. The French connection --
The father of French advertising --
The man who said 'Non' --
Provocation and impact --
The house that Jacques built --
TBWA : absolutely European --
The seeds of disruption --
9. European icons --
The graphic world of Armando Testa --
Copywriting, Italian style --
Blood, sweaters and tears --
The German conundrum --
10. Media spins off --
The 24-carat idea of Gilbert Gross --
From barter to Zenith --
Turning back the clock --
11. Consolidation incorporated --
Onmicom : the big bang --
WPP : wired to the world --
Interpublic : the horizontal ladder --
Publicis : readjusting the compass --
Havas : child of the information age --
12. Japanese giants --
A short history of Dentsu --
Advertising haiku-style --
Soccer and Shiseido --
The challenger agency --
13. The alternatives --
Amsterbrand --
Professional radicals --
Far from the Madison crowd --
Driving branded content --
14. Dotcom boom and bust --
15. Latin spirit --
The boys from Brazil 1 : Washington Olivetto --
The boys from Brazil 2 : Marcello Serpa --
The reign of Spain --
16. International outposts --
Australia's favourite admen --
17. Shooting stars --
From pop to soda --
18. Controversy in Cannes --
The man behind Cannes --
Counting the cost --
19. New frontiers --
Asian creativity --
And so to China --
20. The agency of the future --
Shape-shifting giants.
Other Titles: Ad land
Responsibility: Mark Tungate.

Abstract:

Adland explores advertising from a global perspective, delving briefly into the origins of modern advertising in the 19th century and moving forward to explore the evolution of the current  Read more...
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"A great story - full of character, fun and life." Kevin Roberts, CEO Worldwide, Saatchi & Saatchi "The story of the best advertising told with the accuracy of the best journalism and with the Read more...

 
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