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| Additional Physical Format: | Online version: Tungate, Mark, 1967- Adland. London ; Philadelphia : Kogan Page, 2007 (OCoLC)655092661 |
|---|---|
| Material Type: | Internet resource |
| Document Type: | Book, Internet Resource |
| All Authors / Contributors: |
Mark Tungate |
| ISBN: | 9780749448370 0749448377 0749778377 9780749778378 |
| OCLC Number: | 124157736 |
| Description: | x, 278 p. : ill. (some col.) ; 24 cm. |
| Contents: | 1. Pioneers of persuasion -- The origins of advertising -- An industry takes shape -- Early advertising agencies -- Arrow to the future -- The Hopkins approach -- Lasker's second choice -- 2. From propaganda to soap -- The legacy of J. Walter Thompson -- An onomatopoeic agency -- Rubicam versus the Depression -- -- New sights, new sounds -- The end of the beginning -- 3. Madison Avenue aristocracy -- A British advertising agency in New York -- The science of selling -- 4. Creative revolutionaries -- Thinking small -- Murderers' row -- The revolution will be televised -- 5. The Chicago way -- An unhurried start -- Quite a character -- Cornflakes and cowboys -- The international era -- Life after Leo -- 6. The Brit pack -- The British hot shop -- Blockbusters in the basement -- Lowe and beyond -- The master planner -- A smashing agency -- The Saatchi saga begins -- Mrs. Thatcher's ad agency -- 7. Eighties extravagance -- The Saatchi saga continues -- Jeans genius from BBH -- The gentleman copywriter -- The buccaneers of Venice Beach -- '1984' and the Super Bowl factor -- 8. The French connection -- The father of French advertising -- The man who said 'Non' -- Provocation and impact -- The house that Jacques built -- TBWA : absolutely European -- The seeds of disruption -- 9. European icons -- The graphic world of Armando Testa -- Copywriting, Italian style -- Blood, sweaters and tears -- The German conundrum -- 10. Media spins off -- The 24-carat idea of Gilbert Gross -- From barter to Zenith -- Turning back the clock -- 11. Consolidation incorporated -- Onmicom : the big bang -- WPP : wired to the world -- Interpublic : the horizontal ladder -- Publicis : readjusting the compass -- Havas : child of the information age -- 12. Japanese giants -- A short history of Dentsu -- Advertising haiku-style -- Soccer and Shiseido -- The challenger agency -- 13. The alternatives -- Amsterbrand -- Professional radicals -- Far from the Madison crowd -- Driving branded content -- 14. Dotcom boom and bust -- 15. Latin spirit -- The boys from Brazil 1 : Washington Olivetto -- The boys from Brazil 2 : Marcello Serpa -- The reign of Spain -- 16. International outposts -- Australia's favourite admen -- 17. Shooting stars -- From pop to soda -- 18. Controversy in Cannes -- The man behind Cannes -- Counting the cost -- 19. New frontiers -- Asian creativity -- And so to China -- 20. The agency of the future -- Shape-shifting giants. |
| Other Titles: | Ad land |
| Responsibility: | Mark Tungate. |
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